So you need a new website for your brand but you don’t know where to start? We’ve got a few absolutely essential tips for kick-starting your new business.
1. The Story Empowering Your Business
Your story is what drives customers to your brand.
Today’s consumers resonate with a story that reflects the hard work you’ve put into your business. So why not share that story throughout your website?
Telling your story isn’t an easy task, we know. It’s in your best interest to partner with a consultancy that specializes in web design and marketing and knows how to market your story to consumers in your market.
Taking on the task of putting your story into carefully constructed words, phrases, and sentences are vital. But there’s so much more to think about than just scribbling down a sentence or two about your company.
At Skata, we back up our copywriting and content creation with diligent research, customer personas, and target keywords and phrases to get the most out of the copy on your new website.
Why do you, as a consumer, prefer one brand over another?
It all comes down to the values that each brand expresses and lives by. And if you can express the values that your company operates by, you’re more likely to draw customers who share your values into your brand.
Ultimately, you have to ask yourself why should anyone choose your company over your competitor?
It all comes down to the position that your brand fills in your market.
Why do you choose Uber over Lyft? iPhone over android? These companies offer essentially the same product to their customers. However, they attract completely different loyal customer bases to their products based on the values they express every day in their businesses and on their websites.
Find what makes your brand stand out in today’s saturated market. This is what will make your brand be the choice of consumers in your local market and across the state and the nation. Need a little help? Just let us know.
2. The People Who Fuel Your Brand
Equally as vital as telling your brand’s story is identifying who you’re telling your story to. Everything about your new website must revolve around your target customer.
Our Brand Strategists are experts in developing detailed customer personas. We make sure we do the research it takes to make your brand successful.
We’ll dive into the customers that will drive your company’s success. We’ll get to know everything about them, from the first thing they do when they open their eyes and crawl out of bed in the morning to the last thing they do before plugging their phone in, pulling up the covers and going to sleep.
That’s the key to driving your company’s growth. When we can pinpoint each moment in your target customer’s day, we can meet your customers where they are with the products or services that your brand offers.
For example, if we know each time your target customer picks up their phone to check their email, we can identify the exact time to send those email broadcasts out and meet them at the top of their inbox with the products or services that they need at that very moment.
This isn’t something that can be done half-heartedly. Crafting accurate personas is something our Brand Strategists are trained and educated to handle.
Unlike many other marketing agencies or consultancies, we only hire trained and educated professionals in the marketing industry and we never stop learning new and innovative techniques.
Many times, we find that marketing agencies take the cheap way out: charging you for high-quality work and delivering unsatisfactory content that is often created by unpaid interns or underpaid, unqualified employees.
Not here. We believe in hiring the best and treating our employees and partners with the utmost respect. That means providing above-industry pay and employing ethical standards and respect that is unmatched by other marketing agencies.
3. The Momentum Behind Your Brand
Pushing your brand to the next level each week, month, quarter and year is the power behind it.
Creating the momentum behind your brand is a long-term strategy that pays off in the end.
We’re blatantly honest: a new website isn’t going to solve all your problems.
It’s what you do with that website that will help elevate your brand to its full potential.
That means employing the best design standards, using call to actions (CTAs) that drive conversions, creating compelling copy that motivates your visitors to purchase or book an appointment, and educating them with the information they need to make the final decision.
If your website can perfect these components and more, then you’re on your way to becoming the best brand you can be.
It takes expertise in both web design, branding and marketing to make your brand successful. Where these essential components collide lies Skata.
All it takes is a few seconds to get started and grow your business. Have a question? Fill out this form, message us on Facebook or Instagram, or tweet us on Twitter! Oh, and did we mention we’re on LinkedIn too?